Concept first
A strong production begins with an idea audiences can immediately understand—and cannot easily forget.
Singapore / Motion Pictures
Stories That Should Have Stayed Buried.
Cruelfix is an emerging Singapore film production label developing original stories for future live-action productions with professional casts and crews.
Separate feature project / 001
In developmentThe Label
Building a production identity
Cruelfix is being developed as a home for original motion pictures—an identity intended to bring writers, producers, performers and production specialists together around ambitious work.
Based in Singapore with an international outlook, the proposed slate begins with atmospheric storytelling, while remaining open to compelling stories across genres.
Concept Teaser
Creative study / AI-assisted visualisation
Luk Krok is a short, AI-assisted supernatural horror concept study inspired by Thai folklore. Its imagery and sound explore suspense through a shrine, an unexplained rolling ball and three ominous knocks. This experiment is not footage from a produced film and is unrelated to Cruelfix Project 001.
AI-assisted concept visualisation only. No actors or crew were filmed for this study. The separate, confidential Project 001 is in development for future live-action production.
From the teaser
FRAMES / LUK KROK — AI-ASSISTED CONCEPT

The Collective
Reunited by the work
Cruelfix was formed by friends and collaborators whose paths moved through media, production technology, visual communication and creative development. The label is where that experience converges.
A strong production begins with an idea audiences can immediately understand—and cannot easily forget.
Technology, performance and design serve the story. Nothing exists simply to demonstrate technique.
Every production decision must protect the screen, respect the capital and strengthen the finished film.
From concept studies to live-action cinema
In Development
Project 001 / confidential development
A separate original motion picture is in development as a proposed live-action production. Its title and story remain confidential while the team, creative materials and production approach take shape. The Luk Krok AI concept study above is not a trailer for this project.
Confidential
Interested in discussing future collaboration? Start a private conversation
Our Approach
Made to reach an audience
Tension is created through image, sound, pace and what remains outside the frame.
Distinctive worlds matter most when the central idea remains immediate and human.
Resource-efficient production protects quality while keeping decisions commercially grounded.
The goal is not simply to startle, but to create images and ideas that continue to follow the audience.
Production, industry and private enquiries
For production, creative, distribution and other industry conversations, please include your name, organisation and reason for contacting us. Project information is shared selectively.
inquiry@cruelfix.com